Learn From Facebook and their Success

amanda Entrepreneur, Facebook 3 Comments

Learn From Facebook and it’s Success

Facebook is a website that has changed the world and you can learn from Facebook. But it could have been a very different story. In fact, the odds were against Facebook from the start.

For one, Facebook was not the first social network by any means. MySpace pretty much had this area wrapped up and offered more features. Secondly, Facebook was built by just one guy in his dormroom. It had no big money behind it and there was no reason for it to take off.

And yet it did.

So, if you’re looking to create your own visionary service or product, the question to ask is: why was Facebook such a success? And what can you learn from Facebook?

How Facebook Used a Slow Roll Out to Conquer the Worldlearn from facebook

One of the most notable aspects of Facebook’s launch is how it had a slow roll out. Rather than simply releasing to the world on day one, Facebook was initially only available for Harvard students. After a while, it became available to select other colleges. Eventually, it went international. Then it let businesses in. You get the idea…

This is likely a large part of what made Facebook so successful. Imagine if it had gone live around the world on day one. Why would you sign up to a social network with no one on it? It would seem empty.

But by launching in Harvard first, Facebook had much more modest aims. It would be much easier to get a majority of that population, at which point it would look like a success. Why would someone on MySpace already join Facebook? Because it was built for them.

Of course, word would get out though and when other colleges heard about Facebook, they’d want it too. It’s human nature to want what you can’t have, especially if it feels new, exciting and exclusive. When Facebook opened up to other prestigious colleges, they had already heard of it and they already had friends from Harvard on there. And this process repeated each time the site expanded further.

Thus, by the time that it had opened up to the general public, Facebook was already a phenomenon.

Learn from this. If you launch a service like this then keep it exclusive at first and then roll it out. Running a beta test is a great way to do this and especially because it gives you the chance to iron out bugs and test your idea!

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Comments 3

  1. Hello ,

    I saw your tweets and thought I will check your website. Have to say it looks very good!
    I’m also interested in this topic and have recently started my journey as young entrepreneur.

    I’m also looking for the ways on how to promote my website. I have tried AdSense and Facebok Ads, however it is getting very expensive. Was thinking about starting using analytics. Do you recommend it?
    Can you recommend something what works best for you?

    Would appreciate, if you can have a quick look at my website and give me an advice what I should improve: http://janzac.com/
    (Recently I have added a new page about FutureNet and the way how users can make money on this social networking portal.)

    I wanted to subscribe to your newsletter, but I couldn’t find it. Do you have it?

    Hope to hear from you soon.

    Maybe I will add link to your website on my website and you will add link to my website on your website? It will improve SEO of our websites, right? What do you think?

    Jan Zac

    1. Post

      Hi Jan Zac,

      Yes you absolutely right, ads can get very expensive when you’re first starting out.

      I love SEO as a good starting point and it would be a pleasure to link back to you. Join the Entrepreneur Facebook Group to subscribe to all of my new posts, tips and tricks. The group is brand new, so if you know any other like-minded people who might be interested please refer them as well.

      I would certainly recommend YOAST SEO plugin if you’re using wordpress. Also, make sure you register your website on Google Webmaster tools (which connect to Analytics) – very important for SEO. And as well, if you’re selling products one of my invaluable tools has been ClickFunnels – you can practically build an entire website on it, but I find the SEO isn’t great which is why I combine it with WordPress. It helps me build sales funnels super fast and handles all the sales and conversion tracking.

  2. Pingback: How to Innovate in a Stale Industry » The Entrepreneur Shack

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